Case Studies Archives

For CBS News and Stations, Stylebot is “integral” to ensuring consistency across digital platforms

CBS News and Stations’ custom version of Stylebot in its Slack workspace helps bring the standards of CBS News to communities across the country.

Tl;dr Organization: CBS News and Stations Industry: Broadcast and digital news Stylebot platform: Slack Reason for use: Consistency across platforms Biggest benefit: Improvement in story quality

Like many journalists, Alison Linton has a lot of bases to cover in her day-to-day work.

How Stylebot became the go-to resource for student editors at Syracuse’s Newhouse School

The Newhouse School, which has one of the top journalism programs in the United States, improved the quality of the copy on its award-winning student-produced digital publication by integrating Stylebot into its editing class.

Tl;dr
Organization: Syracuse University
Industry: Education
Stylebot platform: Slack
Reason for use: Updating editing workflow
Biggest benefit: Better stories

A required editing course has always been an important part of the curriculum for magazine, news and digital journalism students at Syracuse University’s Newhouse School of Public Communications.

By combining Stylebot’s style guide with CalMatters’ database of California legislators, journalists can check everything from how to write about people experiencing homelessness to whether an assemblymember uses their full name or nickname.

Tl;dr

Company: CalMatters

Industry: Nonprofit news

Stylebot platform: Slack

Reason for use: Creating a customized style resource

Biggest benefit: Time saved while maintaining credibility

Does that legislator go by Phil or Phillip? Greg or Gregg? Is there a hyphen in that senator’s last name? And where is she based again?

Stylebot helps editors at Atmosphere improve credibility and efficiency

“There’s no waiting and there’s no searching; it’s just there. It’s just very quick and efficient.”

Tl;dr

Company: Atmosphere

Industry: News and entertainment

Stylebot platform: Slack

Reason for use: Easing style guide access for a growing team

Biggest benefit: Increased brand credibility

Like many people working at media organizations today, editors at Atmosphere know they have only a few seconds to catch your attention. And instead of creating content designed to be consumed on your phone, they want you to put your phone down.

Stylebot, a modern style guide that writers and editors can access on Slack and Microsoft Teams, helped NowThis increase adoption of its in-house style guide.

Tl;dr
Company: NowThis
Industry: Digital news
Stylebot platform: Slack
Reason for use: Increase adoption of in-house style guide
Biggest benefit: “Creating consistency with ease.”

When Shayna Posses was hired as the copy editor for NowThis, she knew her role was a crucial element of the digital news organization’s success.

“[Our teams] recognized quickly the value of Stylebot and how it’s a useful tool they engage with on a daily basis.”

Fred Harner

Vice president of streaming and digital

“When I first learned about Stylebot, my first thought was, ‘What’s the catch? It can’t be that easy.’”

Vicki Haddock

Managing editor

“Stylebot has been really invaluable. Truly this has been such a great tool.”

Shayna Posses

Copy editor

“Stylebot has elevated [students'] abilities, and as an end result made our content even sharper.”

Jon Glass

Professor of practice and executive editor

"The Stylebot Slack app saves us a lot of time. ... It also has thoughtful and up-to-date tips, like whether it’s OK to use labels like 'asylum seeker' and who counts as 'Gen Z. "

Becky Pallack

Cofounder, Arizona Luminaria

"I always have Slack open when I’m working, so if I’m editing something and have a style or grammar question, I love the ease with which I can just DM Stylebot."

Brian Bencomo

Senior editor

"As a high school newspaper adviser, I’ve seen how busy my students can get with tests, extracurricular activities, sports and college applications. Stylebot helps them make the most of their time when they’re in the newsroom by answering style and grammar questions in a quick and efficient manner."

Richard Vega

Journalism and media instructor, Marlborough School

Category Archives: Case Studies