Category Archives: Case Studies

Stylebot helps editors at Atmosphere improve credibility and efficiency

“There’s no waiting and there’s no searching; it’s just there. It’s just very quick and efficient.”

Tl;dr

Company: Atmosphere

Industry: News and entertainment

Stylebot platform: Slack

Reason for use: Easing style guide access for a growing team

Biggest benefit: Increased brand credibility

Like many people working at media organizations today, editors at Atmosphere know they have only a few seconds to catch your attention. And instead of creating content designed to be consumed on your phone, they want you to put your phone down.

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“A tool of continuing education”: How Stylebot encourages deeper engagement with NowThis’ style guide

Stylebot, a modern style guide that writers and editors can access on Slack and Microsoft Teams, helped NowThis increase adoption of its in-house style guide.

Tl;dr
Company: NowThis
Industry: Digital news
Stylebot platform: Slack
Reason for use: Increase adoption of in-house style guide
Biggest benefit: “Creating consistency with ease.”

When Shayna Posses was hired as the copy editor for NowThis, she knew her role was a crucial element of the digital news organization’s success.

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