“A tool of continuing education”: How Stylebot encourages deeper engagement with NowThis’ style guide
Stylebot, a modern style guide that writers and editors can access on Slack and Microsoft Teams, helped NowThis increase adoption of its in-house style guide.
Stylebot platform: Slack
Reason for use: Increase adoption of in-house style guide
Biggest benefit: “Creating consistency with ease.”
When Shayna Posses was hired as the copy editor for NowThis, she knew her role was a crucial element of the digital news organization’s success.READ MORE